![]() Positive reviews can help boost your business’s credibility and trustworthiness, making it more likely for potential customers to choose your business over competitors. They not only influence a user’s decision to engage with your business but also contribute to your overall prominence, which is one of the factors Google considers when determining local search rankings. How important are customer reviews for local search rankings?Ĭustomer reviews play a significant role in local search rankings. Regularly tracking your GMB performance can help you identify areas for improvement and make necessary adjustments to optimize your listing for better rankings. These tools allow you to monitor various metrics such as impressions, clicks, and views, as well as analyze your local keyword rankings, competitor performance, and more. To track the performance of your Google My Business listing over time, you can use the insights provided by GMB itself or utilize third-party tools like GMB Crush, Local Viking Rank, or GMB Everywhere. How can I track the performance of my GMB listing over time? By optimizing your Google My Business listing and focusing on these factors, you can improve your local search rankings. ![]() Prominence takes into account the overall popularity of a business, including online reviews, ratings, and backlinks to the business website. Distance considers the proximity of the business to the searcher’s location or the search terms used. Relevance refers to how well a local listing matches a user’s query, so it’s important to provide accurate and detailed information about your business. Google uses various factors to determine local search rankings, including relevance, distance, and prominence. How does Google determine local search rankings? You can also create and share GMB posts regularly to engage with your audience and provide fresh content. ![]() Encourage customers to leave reviews and respond to them promptly. Add high-quality photos and videos that showcase your products or services, and use relevant categories and keywords to describe your business. To do this, ensure that your business information is accurate and up-to-date, including your business name, address, phone number, and website. Optimizing your Google My Business (GMB) listing is crucial for improving your local search rankings. For instance, it shows you if you are using keywords that are growing, dropping or stagnant in that location.FAQ How can I optimize my Google My Business listing for better rankings? ![]() The dashboard view allows you to track the progress of your local search keywords in the locations you’ve assigned to them (as default they show your search keywords globally for comparison). The paid versions allow you to add multiple search locations to your keywords, search a much larger number of keywords per month and offer extensive (google analytics type) tools for tracking and analysis. It then proceeds to show you where you rank for that keyword(s) in the specific city/state you chose. ’s Rank Checker tool allows you to use a free trial run to plug in your Domain name, your keyword(s) and to set a specific location via (City, State) or (zipcode). Rank Trackr has a free version, but there are affordable paid versions at either $124.75 or $299.75 per month. Rank Trackr gives you the option to receive daily, weekly, or monthly summaries through email, filter your keywords, view historical rankings, and see how your competitors are ranking. You can search by either city, zip code, region, or country and access important statistical data like search volume and cost-per-click. Rank Trackr gives you the ability to track precise local Google rankings for local packs, map results, organic results, and carousel images for all of the major search engines – Google, Bing, Yahoo!, and even YouTube. ![]()
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